L’Oreal has referred to Travel Retail as the “6th continent” and has now announced that this highly successful corporate division will expand to include Vichy, La Roche-Posay and Kérastase brands in some of the most prestigious travel retail locations by the end of 2014 in Asia and at the beginning of 2015 in the Americas.

According to the giant French beauty brand, Travel Retail, which represents all products sold in the travel distribution channel (airports, airlines, ferries, cruises, downtown duty-free shops, etc.) caters to over 2.4 billion international travellers every year. Beauty is the number one category in Travel Retail, and L’Oréal is the historic market leader of this category.
Vichy and La-Roche Posay will be retailed through Dermacenter flagships, “shop-in-shop” outlets devoted to dermocosmetics, which will offer personalized diagnostics and permanent, professionally-trained advice. Vichy and La Roche-Posay are two leading brands in the dermocosmetic market offering products recommended by healthcare professionals for specific skincare needs.

The launch of Kérastase, the “world-leading brand” in luxury professional hair care, will also bring a new category to Travel Retail. A tailor-made retail approach and professional hair and scalp consultations will be available in dedicated Kérastase Hair Studios.

Within Travel Retail, L’Oréal claims to be the only group to offer such a varied and complete range of beauty products and services.

The 2013 global Travel Retail market (includes all sectors) was estimated at $60 billion. The market should double in value before 2025 reaching US $120 billion. L’Oréal’s Travel Retail Division is the leader of the beauty category with 21.3% market share in 2013 (Source: Panel Generation).